Transformation is a natural part of life and an understated part of business evolution, which is needed to show the progress and accomplishments of a company’s journey so far. Business often delves into the process of rebranding to illustrate such a massive change. That’s why a company must always be cautious when thinking about investing time and money to get rebranding right. If done right, rebranding results in spectacular success. And, if gone wrong, it can become a nightmare for the company.
What Does Rebranding Usually Involve?
Rebranding can mean several things for a business. It can be an all-over makeover. Or it may just involve the transformation of specific elements, such as a color change, shifts in logo, and induction of new typography, to name a few. Maybe a merger is taking place in the company and that’s why the company has decided to rebrand its market image completely.
Irrespective of the reason, at the end of the day, the customer should know the reason behind the process as rebranding is both a time-consuming and expensive process. Hence, companies are wary of all kinds of risks that can happen if rebranding is not done right. What’s more is that when companies do invest in this process, it should follow with risk mitigation and strategic planning with room for human error. Since it involves a lot of time and human resources as well.
When is the Right Time to Rebrand?
So when exactly is the right time to rebrand? What factors should companies utilize in the rebranding process? Since there is, no right or exact time to tell this, one can judge when introducing new products and services in their target market. Or when revamping old products and services to introduce them to a new audience. This is a precedented move aimed to expand the range of their audience.
For instance, when Grande Internet was acquired by Astound Broadband, some changes were made to the brand. The logo was rebranded and new colors were introduced in it. Local internet providers and affiliate partners were asked to remove the old logos and put up the new ones on display. This was to show that Grande had been acquired by a new company and customers could expect new changes in connectivity or customer service.
Why is Rebranding Done?
Tech companies are ready to rebrand when the present branding strategy is flawed in some way. Or has become ineffective after a period. Or maybe it was not able to achieve the results that the originally expected. Maybe common branding mistakes overshadowed the brand. Or maybe the company came under a catastrophic change such as the pandemic, that suddenly engulfed them along with the entire world in one swipe. No matter what the reason is, if it is affecting business, it is time to rebrand. The idea behind it is that one does not need to stick with a flawed plan if it continues to shake the company to its core. Get learn more information liangzhongmiye Read more about Mywikinews
Are you thinking of rebranding your business? Follow some of the steps below for a smooth makeover of your company.
A Rebranding Strategy Starts with Fresh Perspectives
Outsource marketing professionals if you feel that the in-house team needs a push. When you bring in new people for a project, they can offer new ideas and fresh perspectives for your brand. Moreover, this will accelerate fresh competition among the internal teams, which may have become lax due to nominal results. In addition to this, the collaboration and the diverse range of discussions between the old and new personnel will be interesting. Not only will this immensely help with the rebranding process, but it is also exactly the fresh start that your team is looking for.
Assess and Gauge What’s Working for the Brand and What No Longer Does
So you want to rebrand your company but don’t know where to start? Why not begin from the obvious areas from where the problem occurs. Then gradually move on to other areas, which might require some fresh input. The key here is to audit, audit, and audit every nook and cranny of your brand besides the major problem areas. This will determine what needs to stay and what’s ready to go.
Test Your Target Audience and Analyze Your Competitors
A basic evaluation is great to figure out if rebranding is required or not. Companies often conduct surveys or reach out to audiences on social media platforms to know more about areas that need to be changed. Once they get a clear idea, next they start working on areas that require improvement. Another way to figure out if a major overhaul is needed or not is by analyzing your competitors. You don’t have to copy each and everything that your competitor is doing but it’s good to know how you could have done things differently.
These insights can affect brand decisions that eventually affect your entity in the target market. For instance, if you are based in the U.S., then check the benefits of CenturyLink Internet Plans in comparison with its competitors to find out if the service is as fast, reliable, and reasonably priced as it claims to be for the average remote user!
Rethink Brand Core Values and Restart Everything from Scratch
Once the team is clear on the different areas that require an instant makeover, it is time for the next move. This should be in line with the expectations of the target consumer base and should bypass the competitor as well. The next step of the rebranding plan should ensure that new plans should not deviate from the original business model or the set image of the company. And they need to be well-aligned. Refresh the mission and vision while adding new pointers to the original blueprint. This way you will have a clear idea about the kind of direction you want the brand to move in.
Once the process is complete, you are ready to launch your brand. Remember, the goal is to remind your audience about your journey. Yet at the same time, it is also to unveil the new changes you have brought into the brand. Whether it’s a new logo or a partnership with a new sponsor, the launch is the arena, where audiences should feel excited about the new upcoming changes.
The best part is that such a launch today can either take place on a physical platform or even on the digital one. If the latter is your preference, just make sure that you are not having a bad internet day. If that’s the case, simply contact Xfinity Customer Service Number and be surprised to receive proactive support instantly!