Whether for a special occasion or even for no reason at all, everyone likes to get flowers. And when someone wants to purchase a lovely bouquet or floral arrangement, you want them to come to your shop! Here are five tips to promote your florist business online, so you can help add some color to more people’s lives.
Harness the power of email marketing
Email might be one of the oldest forms of digital communication, but even in 2023 it’s still one of the most effective. The average email marketing campaign generates an incredible $36 for every $1 spent — which is a return on investment any business owner can get behind!
But before you send your first email campaign, it’s important to think of the design. Your emails are a representation of your brand. A poor email layout design might lead customers to think your floral designs are equally as lackluster. And you don’t want that!
The easiest way to maintain professional-level layouts is by using some of the free small business email templates available from websites like PosterMyWall. Just find a layout that best fits your floral shop’s style, customize the information in the easy drag-and-drop editor, and you’re ready to send.
Optimize your website
Your website is the heart and soul of your online marketing campaigns. Every other piece of marketing collateral you create should send customers back to your website. It’s where anyone can learn all about your business, view your various floral arrangements, and (if your website allows) purchase some flowers.
Similar to your email layouts, you want your website to properly represent your business. Take the time to add plenty of beautiful images and graphics of flowers to break up the information. And speaking of information, include all the details you can about your business, offerings, and how potential customers can order. The more information you provide, the more comfortable people will be ordering your floral arrangements — meaning more conversions!
Write a blog
When people look for products, they go online. Almost half of all product searches start with a search engine! That means if someone wants to buy a flower arrangement, there’s a good chance the first thing they’ll do is open Google and type in “florist near me.” And one of the best ways to make sure your website shows up front and center is to start a blog.
Blogs are a wealth of keyword-filled content that search engines love. All you need to do is think about some of the most common questions asked by your customers, like “How to make my floral arrangement live longer,” craft a well-written blog with a few helpful images, and upload it to your website.
The next time someone wonders how they can better keep their flowers alive, they’ll head to a search engine, find your blog, and visit your website. Not only does having a blog increase your website’s organic traffic, but it also establishes you as an expert in your field.
Start a Google Business Profile
It takes a while for your blog’s search engine optimization (SEO) power to kick in. What if you want your florist business to show up at the top of the search results right away? Well, you can (and should) easily achieve that goal by signing up for a Google Business Profile.
A Google Business Profile is designed to make it easier for people to find your business online. Simply provide a few details about your business, like contact information, website, hours, etc.; upload a nice profile picture; and you’re ready to go!
When people search for queries like “florist near me,” Google will then know your business address and what you do, so it can put your business front and center on the search results for anyone looking for your services. They’ll also add you to the map view if customers want to see exactly where your business is located.
Best of all, starting a Google Business Profile is free! It’s really a no-brainer when it comes to online marketing.
Upload quality content to social media
There are billions of social media users around the world. It’s estimated that around 70% of the U.S. population actively uses at least one form of social media. That means it’s a great place to reach potential customers.
Social media was almost made for florists. It’s all about the images, and there’s nothing prettier or more eye-catching than a gorgeous, colorful bouquet or floral arrangement! Because there are so many posts uploaded every single day, you want to stand out from the pack. Use your amazing design skills to make high-quality images, videos, and graphics to fill your social media pages.
Someone might be scrolling through their feed, see one of your swoon-worthy bouquets, and want to send one to their significant other. Of course, make sure they know how to order your flowers by linking your social pages and posts back to your website.
Grow your florist business with online marketing
Signs and posters can only get you so much attention. If you want to reach a wider audience to promote your florist business, go online! Get started with an eye-catching email marketing campaign, optimize your website, write a few blogs, sign up for a Google Business Profile, and upload plenty of quality content to social media.
With so much content available online, it’ll be impossible for any flower shoppers to pass over your shop!
